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HERE COMES CARTER 


ACCESSORIES 





BARGAIN HERALD! 


A sensational flash herald—at the lowest 





price ever offered. This full size—11 x 17 inches 
—newsprint tabloid is printed on one side so 
that reverse has plenty of room for your im- 
print and your Vitaphone program. Giveaway 
has real sales value and should be a very ap- 


Se pealing accessory to the showman who wants 
ROSS ALEXAND! 


BE RACE: 


to tell the town at small expense. Make use 
of this unusual bargain ... plan your distribu- 


tion now and cash in on a real buy. 


Look AT THESE G4 75 PER AM $4.00 PER IV 
P R C E S l for 5M or over 2" less than 5M 








11” x 14" 's 


Brilliantly colored, these en- 
largements make an extremely 
attractive display. Complete set 


of 8 costs only 75c. 








Page Two A First National Picture e@ Country of origin U. S. A. Copyright 1936 Vitagraph, Inc. All rights reserved. Copyright is waived to magazines and newspapers. 





HERE COMES CARTER! 


PRODUCTION DATA 








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Below is the official billing for ““Here Comes Carter!” It is 
important that this be followed without change or variation. 


“HERE COMES CARTER!” 


ROSS GLENDA 


ALEXANDER - FARRELL «« 


Anne Nagel - Craig Reynolds 
Hobart Cavanaugh 40% 
George E. Stone—John Sheehan 


Joseph Crehan—Dennis Moore 20% 
Directed by William Clemens 25% 


A FIRST NATIONAL 
PRODUCTIONS CORPORATION 10% 
PICTURE 


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& 426 oe ABNGAELS 
POMC CMIOI foe hake Fr RE ae ake Ross Alexander 
Wares Rennie ee 2 Oe Pe Ae ea Glenda Farrell 
Rien. wearer es RS ee SALA SE eae Anne Nagel 
Ce CROONER Cn et eee Me ke tae Craig Reynolds 
Beets 2 osc an ROR ea eo a arene George E. Stone 
BR we RC ht ae Sere a et Se a eS Ee ae Hobart Cavanaugh 
UE ei Sh. cnc: Set om os ah cae a John Sheehan 
a | a Mars A le em eae Ria enna eDiets Joseph Crehan 
SOMONE ROOR ks RE a ee a Dennis Moore 
en Ee Pe ee ee Er ee ieee OEE Norman Willis 
RE ee i ee ee John T. Murray 
Cee LSS Re it Be cy ia etl be mama) thar Charles Foy 
COR a UO EAS, OR EA Ss Seen Ne RG Ed Chandler 
Reema Cael. OT Sees DT hr eee Fe eS Davison Clarke 
GLUES Re Nats SS RSE ACES. 53 try a eee ea eer SR Wayne Morris 


BED GA EL PLE | RI. MRS UR Effie Afton 





EPMNOE OO Pe ae i oc ee Te Ce eee William Clemens 
eee Pi Oy Ss ee, OS ae. oe ae aad Roy Chanslor 
NO oe me ei he an eae ag i eee, tk ee M. Jacoby 
Meusie and Lyrics by. ES M. K. Jerome and Jack Scholl 
Photograpny by... 2... Ate Sache eM ia e Arthur Todd, A.S.C. 
MRR IM Nek, ee a ee aS Ge ee re ... Louis Hesse 
ENR es eee ta hose eee nike Cert, came: CS Oat eee, -.. Ted Smith 
ike eA eat eA Sl MaRS GF) i din eae der ab oe GSC a tis lee ok Orry-Kelly 





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RUNNING TIME ...... 


Re eae 5,364 FEET 
Se Soe eT 60 MINUTES 








Kent Carter (Ross Alexander), 
publicity director of a moving pic- 
ture studio, refuses to promote his 
secretary and sweetheart, Linda 
Warren (Anne Nagel), because 
he fears she would be a success— 
which would take her away from 
him. 

Rex Marchbanks (Craig Rey- 
nolds), the studio’s pet star de- 
mands that Kent do something to 
pacify the movie actor’s wife who 
has a warrant for his arrest on a 
charge of desertion. Kent, who 
hates the actor, calls the police in- 
stead, and is fired. 

Unable to land a better job, 
Kent becomes a leg man for Mel 
Winter (Hobart Cavanaugh), 
radio commentator on Hollywood 
subjects. When Mel is too drunk 
to go on the air, Kent substitutes 
with such sensational success that 
he replaces Mel permanently. 

Linda is disgusted with Kent 
because he plays up scandal in his 
broadcasts, being especially vindi- 
cative toward Rex. But Kent’s new 
secretary, Verna Kennedy (Glenda 
Farrell), is for him no matter 
what he does. 

Kent uses his influence to make 
Linda a radio starlet, but hides 
from her the fact that he got her 
the job. 

Kent continues his attacks on 
Rex, with the result that the star 
engages gangster Steve Moran 
(Norman Willis) to intimidate the 
“lowdowner.” Steve assigns Slugs 
(John Sheehan) to the job. 


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ROSS ALEXANDER—Was born 
in New York City twenty-nine 
years ago... Attended Brooklyn 
Model School and Erasmus Hall 
. . . Preferred baseball and swim- 
ming to the Three Rs ... Says he 
was kicked out of school at sixteen 
... Had been something of a mimic 
from babyhood . .. The only thing 
he’s earnest about is acting ... 
Declares that if he failed at that 
he’d starve ... His gift for drama 
was first recognized by Blanche 
Yurka ... The Broadway stage 
has seen him in “Let Use Be Gay,” 
“That’s Gratitude,’ “After To- 
morrow,” “The Stork Is Dead,” 
“Party’s Over” and others... He 
toured in stock then was called to 
Hollywood by Warner Bros... . 
Has an interesting home in Holly- 
wood with a farm barnyard with 
ducks, chickens and, believe it or 
not, goats . . . Employs a cook, a 
valet and a gardener . . . His pets 
are an alley cat named Itchy and 
an English bull dog named Watson 
... He is six feet tall, weighs 150 
pounds and has brown hair and 
blue eyes . . Recently middle- 
aisled with the lovely Anne Nagel 
who is in the cast of “Here Comes 
Carter!” 






i. 


d 
\ 


CRAIG REYNOLDS — Another 
hometown boy who made good in 
the movies—was born near Holly- 
wood in Anheim, California .. . 
Attended grammar school in Los 
Angeles where he was a member 
of the football, baseball and tennis 
teams ... After he was graduated 
from high school he made his stage 
debut in the Drama Art Shop, a 
little theatre of Los Angeles .. . 
His talent was quickly recognized 
and after success on the stage 
he was called to Hollywood . . 
His picture career started with 
Evalyn Knapp in a serial, “Perils 
of Pauline” .. . His most recent 
pictures are “Guns of the Pecos,” 
“The Golden Arrow” and “Times 
Square Playboy.” 


[gy Wy 


Kent gets some secrets out of 
Slugs, a movie fan, and reveals 
them on the air. The gangsters 
then give Kent a_ beating-up 
which sends him to the hospital. 
Nonetheless, he broadcasts from 
his bed, naming his assailants. 

Slugs “calls” again, this time 
to kill the broadcaster, but once 
more Kent gives him the run- 
around. In fact, he succeeds in 
getting the tough to admit that 
Steve killed a bank teller. 

Steve finally decides to attend 
to Kent personally. The ex-pub- 
licity man makes advance ar- 
rangements for the gangster’s visit 
by planting a secret microphone. 
The result is that Steve, in the 
course of threatening him, admits 
various crimes over the air. 

‘The gangster is about to kill 
Kent when the police, who have 
been planted on the scene, appear. 
In an attempt to escape, Steve is 
shot and falls from the fire es- 
cape. 

Kent has learned from March- 
bank’s wife that the actor is a 
brother of Steve’s and is himself 
an ex-gangster with a _ prison 
record. ‘This ends Marchbanks’ 
career as a movie idol which sat- 
isfies Kent’s thirst for revenge. 

He tells Linda he now is will- 
ing to quit his dirt-throwing and 
apply himself to constructive news 
about the film colony. She has 
learned from her rival, Verna, 
that Kent is responsible for her 
success and rushes into his arms. 


AANA 


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Ye W 


GLENDA FARRELL—Was born 
in Enid, Oklahoma . . . The only 
child of an Irish father and a Ger- 
man mother which, she declares, 
make her Irish . . . Stage debut 
was as Little Eva in “Uncle Tom’s 
Cabin” in stock . . . Says she has 
spent most of her life in a trunk 

Toured the country and then 
made a Broadway hit in “Love, 
Honor and Betray” ... Her screen 
debut was in “Little Caesar” while 
vacationing in Hollywood ; 
Likes to paint in water colors... 
Plays the piano a little .. . Hates 
any form of strenuous exercise 

. also bridge and golf ... Adores 
motoring when somebody else is 


"ed 


4 


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wi 


‘ 
\ 


at the wheel .. . Declares her one 
hobby is her eight-year-old son, 
Tommy ... Glenda is five feet 


three and one-half inches tall, 
weighs one hundred and sixteen 
pounds and has gray eyes and 
blonde hair . . . Among her pic- 
tures are “Go Into Your Dance,” 
“Traveling Saleslady,’ “We’re In 
the Money,” ‘Miss Pacific Fleet” 
and “Snowed Under” . . . Usually 
identified with ‘wise cracking 
roles’ .. . She has a _ distinctly 
different part in ‘“Here Comes Car- 
ter!” 


ANNE NAGEL—In real life 
Mrs. Ross Alexander—was_ born 
Anne Dolan in Boston, Mass., in 
1915... Her adopted name is that 
of her stepfather, a. well-known 
producer of technicolor featurettes. 
She changed the “a” in her first 
name to an “e” on the advice of 
a numerologist . After she was 
graduated from Notre Dame Acad- 
emy in Boston she joined the Shu- 
bert players and appeared in musi- 
cal comedies .. . Went to Holly- 
wood in 1935 and appeared in a 
number of films under her father’s 
direction Her more recent 
pictures are “Hot Money,” “China 
Clipper,’ and her current film, 
“Here Comes Carter!” 


Page Three 


) penne 


HERE ARE 21 INEXPENSIVE 








r 


HERE COMES CARTERS 


EXPLOITATION 


Building Up Ross Alexander 


We don’t mind tipping you off that Warner Bros. have 
big things in mind for Ross Alexander. “Here Comes 
Carter!” is his first big chance and if you get behind it 
you'll find just what Grade A star material he is. Why 
not go to town on an Alexander build-up? Here are 
several ways you can go about it: 


FIND HIS DOUBLE 


Find the local double of Ross Alexander. You can do 
this through a contest in local newspaper or in theatre 
program. Young men send in their photographs to be 
compared with Ross. Contest can run for week before 
film opens with photos published every day. The winner 
can be presented with suitable prize, presentation taking 
place on your stage. It’s not a new gag but it always 
creates interest. 


DISPLAY STILLS FROM PAST HITS 


Scene stills from former Alexander pictures will make 
an interesting lobby display. These stills also make a 
good newspaper contest. Editor asks readers to identify 
films stills represent. It can always be worked as a lobby 
contest. Just award ducats to ten first writers who get the 
best scores. 


GAG POLITICAL THROWAWAY 


With political news and presidential elections in the air, 
you can make up locally an inexpensive gag throwaway 
modelled along political lines. Copy could read: “Atten- 
tion, Voters! You Have Your Favorite Presidential Can- 
didate—but Ross Alexander Will Surely Get Your Vote 


in ‘Here Comes Carter’ now at the Strand Theatre.” 


SKY-WRITE HIS NAME 


If local airport has a plane with sky-writing apparatus, 
and you can make a proper tie-up, spread the sky with 
star’s name and also film’s title and theatre. You'll be 
sure to plug his name as well as picture this way. 


LET THE LADIES DRESS HIM 


Announce a “Dress Ross Alexander Contest” to the ladies 
through lobby signs and on your program. Idea is for 
the women to use their imaginations in dressing Ross 
from head to foot, including accessories, in clothes for 
morning, afternoon, evening and sports occasions. You 
can award ducats to the ten girls who submit the best sets 
of outfits. And for your judges—prominent clothier and 
women stylists can fill the bill. 


PLUG THE “HUH-HO” 


In his role as a radio columnist, Ross has a characteristic 
trade-mark after spilling a choice bit of gossip. With 
proper nursing, you can make the yell mean as much as 
Joe E. Brown’s. Best bet is through the kids. By way of 
publicity stories, throwaways and lobby signs, you can 
announce this yell as the basis for a contest on a Saturday 
matinee or after school. Contest is held in front of theatre 
with your own microphone attached to P. A. system, or 
if you can, over the air if broadcasters go for it. Loudest 
and funniest ‘““Huh-Ho’ers” get the nod and are rewarded 
with Annie Oakleys. 


age Four 





HAVE GAG RECEPTION 


On opening day, signs an- 
nounce that Kent Carter will 
arrive at theatre at certain 
time. At appointed hour, lim- 
ousine decked with streamers, 
siren, motorcycle escort, etc., 
drives up to theatre. Recep- 
tion committee composed of 
yourself and others prepare 
to receive Carter. When usher 
opens door, car is empty ex- 
cept for driver. After you’ve 
put the proper worried look 
on your faces, voice on P. A. 
system is heard: “This 1s Kent 








Carter, himself, speaking. You gotta get around fast in my bust- 
ness. I’m never seen but I’m always there where things are the hot- 
test, etc.’ Think it'll get a news break? 


PICKETS PARADE 


Aristocratic-looking picketers 
parading with signs, reading: 
“We protest! ‘Here Comes 
Carter!’ is unfair to people 
with pasts. He must be 
silenced. Go to the Strand 
Theatre and see for your- 
selves.” Or would it be better 
to have them picket at theatre? 


RAGS RUN TEASE 


Each day before opening, 
newspaper runs gossip item 
in voice of people column, 
signed ‘Here Comes Carter!” 
With interest aroused, query 
“Who is Carter?” appears. 
On opening day mystery is 
cleared — he’s Ross Alexan- 
der, of course. 





Swell Free Radio Sketch 


A free radio sketch—twelve minutes in length 
with three minutes at beginning and end for 
picture plug — tells folks plenty about show. 
Enough copies — all free — can be ordered 
through Campaign Plan Editor, 321 West 44th 


St., New York City. 





CO-OPS AD COPY 


Local store can use this copy 
in window displays or in ads: 
“Ross Alexander in ‘Here 
Comes Carter!’ knows every- 
body's business and tells the 
world. We're satisfied with 
just knowing our own business 
and letting the world come to 
us.”’ Still of Ross helps plug. 


MINIATURE MIKE 


Tie-up with electrical and 
music shops selling miniature 
microphones. which really 
work when plugged into a 
socket. Get stores to feature 
these mikes in window sur- 


rounded by stills and copy 
from pic. 


Flash! Film’s Stars Wed! 


As we go to press, we discover that at the completion of 
shooting of ‘““Here Comes Carter!’ Ross Alexander and his 
leading lady, Anne Nagel, hopped off to Yuma, Arizona, 


where they were secretly sealed to each other—yes, they’re 
man and wife now. 


Inasmuch as this flash arrived here just a bit too late to in- 
corporate in the film’s publicity, exploitation and advertis- 
ing campaigns, we think that you might find an angle on 
the marriage clause to adapt to your set-up. 














HERE COMES CARTER! 


EXPLOITATION 


WAYS TO SELL THE PICTURE 


PLAYBOYS LEAVE TOWN 


ae 


Here Comes Carter! The Man who 





A humorous street bally 
would be to show playboys 
and other gossip-subjects hast- 
ily leaving town because Car- 
ter is coming. Man in evening 
tails driving horse-drawn 
wagon laden with old furni- 
ture is main feature of stunt. 
Chorus girls, fat and fortyish 
sugar daddies, and others walk 
beside wagon all showing 
signs of having packed their 
belongings in a great rush. 
Streamers and signs reading: 
“Get on the Bandwagon — 
Makes a Business of Gossip,” 


or “Hitch your wagon to a horse when Carter comes. There'll be 
no diwing thio 2 (city) when he starts broadcasting his gossip. 


STREET SWEEPER 


Well-dressed man sweeping 
streets with broom; copy on 
his back readings C"f ere 
Comes Carter!’ sweeping up 
the dirt for his next broadcast. 
He’s dishing it out at the 
Strand Theatre.” 


POSTER CUT-OUT 


Don’t forget when you're 
mapping out your campaign 
that the posters (found else- 
where in this book) can be 
cut out and make effective 
lobby displays. 


Gossip Column On Air 


Hollywood gossip column at right while written 
particularly for newspapers can also be used on 


radio program. Of course, a few changes here 
and there will have to be made to make it suit- 
able for air use either as spot announcement or 
within regular program. 





KEYHOLE TEASER 


Lobby display of keyhole 
with an enclosed box and sign 
telling folks to peep through 
and see something sensational. 
When they look, they get an 
eyeful — of stills and copy 


plugging pic. 


GOSSIP ON TRUCK 


If you go for sound trucks, 
rig up a P. A. system on one 
and have young man at mike 
rattle off local or national gos- 
sip in tattler fashion. Intro- 
duce him with “Here Comes 
Carter, folks!” Streamers tell 
rest of story. 


GIANT LOBBY MIKE 


Have your artist make-up a ~_ 


giant cardboard microphone 
as per illustration. Arrange 
scenes from picture cut into 
small circles around face of 
microphone with some good, 
snappy copy. This one will 


give proper atmosphere to * 


your theatre lobby and isn’t 
expensive at all. Same stunt 
can be used effectively in 
proper spots around town or 
even on a sound truck. Radio 
or electrical equipment store 
might want to tie up with you 





on this stunt—lowering your cost to almost nothing, and giving 
you an additional window for your show. 


Newspaper Gossip Column 


Local editors on the lookout for publicity that is also 
newsworthy should be able to find a place for this Hol- 
lywood chatter column in their news sheets. Why not 
show it to your local editor and get his reaction? 


HOT 
from HOLLYWOOD 


by KENT CARTER 


Huh-ho-o-o0-0-0-o! Not ancient hieroglyphics or some 
new-fangled pigeon talk. Just a mere common yell Ross 
Alexander invented for his new picture, “‘“Here Comes 
Carter!’’, now showing at the Theatre, in 
which he does his bit to immortalize us old Hollywood 
sit-by-the-fire reporters. Only Ross does his gossip work 
on the ether, finishing off his juiciest items with the 
aforementioned yell. 


Well, we have a huh-ho-o-o-0-o of our own and its on 
Ross himself. It concerns Anne Nagel who, while work- 
ing on the set of ““Here Comes Carter!”’, managed to kill 
two “‘careers’”’ with one stone, as it were. She made a big 
hit as Ross Alexander’s leading lady both on and off the 
screen. Yes, they’re man and wife now... . Ross is sup- 
posed to be a great cook, so there shouldn’t be any 
trouble on that score. Ian Hunter is another whose “cul- 
inaries”’ are the toast of the town. 


* * * 


“Life in a Trunk’’—that would be the title of Glenda 
Farrell’s autobiography were Glenda to get that serious 
about herself. She’s played stock all-over the United 
States and made her stage debut as Little Eva in “Uncle 
Tom’s Cabin’’—a far cry from the fast-talking, smart- 
alecky part she plays in “Here Comes Carter!” When she 
gives up the screen she would like to marry a millionaire. 
Think I'll start saving now. Drew Eberson 1s her latest. 
Huh-ho-o-o-0-o! 


* * * 


Victor Moore, known to his political constituents as 
Alexander Throttlebottom, has the chief comedy role in 
“The Golddiggers of 1937.” Years ago he had a part in 
a stage play for which he had to grow a bit of lip adorn- 
ment. Ever since, he has been tugging at an imaginary 
mustache although the mustache disappeared with the 
play, a many years ago... . Dick Purcell, for whom War- 
ner Bros. have great hopes, seen escorting June Travis 
to Hollywood parties. Huh-ho-o-o-0-o. 


* * * 


Ruby Keeler and Ross Alexander are cast for “Ready, 
Willing and Able’ that Richard Macauley Saturday 
Evening Post story ... Warner Bros. have big plans for 
Billy Mauch who was Freddie March’s boyhood in 
“Anthony Adverse.’ After completing “Penrod and 
Sam,” he will play with his twin brother in Mark Twain's 
classic, “The Prince and the Pauper.” 


* * * 


Patricia Ellis and Fred Keating once played boy meets 
girl. Then they called it off, but now they are making 
“reel”? love in Warners’ “Melody for Two.’? Huh-ho- 
0-o-0-o with all due apologies to Ross Alexander who in 
‘“‘Here Comes Carter!”’ gives the best demonstration of 
a gossip reporter these old eyes have ever seen. It’s at 
the Strand. 





Page Five 


HERE COMES CARTERS 


EXPLOITATION 





BALLYING WITH THE SONGS 


AMATEUR WINNERS ON STAGE 


Hlere’s Your Title Page 


No need telling you what to do with these title 
pages, because you’ve all used them successfully 
in the past. It’s enough to tell you that they’re bril- 
liantly colored—and FREE in limited quantities. 
Order them directly from: SAM SERWER, 
R96; A; BUILDING, 1250. 6th: AVE:'.NEW 


YORK GEIY. 





CONTEST OF LOVE SONGS 


Radio band, when playing “Through the Courtesy of 
Love,” runs contest testing listeners-in ability to recog- 
nize old songs which have the word ‘love’ in title. 
About 10 ‘love’ songs are played—first five with cor- 
rect answers getting the ducats. And speaking of titles 
—don’t forget to have pic’s mentioned, too. 


GIRL PLAYS 


ror patto ms beneht 
“truck-in” that small 
piano and see if you can 
get that same pretty girl 
to tap keys, playing pic’s 
songs. If she sings, so 
much the better. 


TRICK VIC 


Portable victrola hidden 
behind radio cabinet set 
up in lobby. Sign tells 
folks to turn dial and 
hear songs from pic. Con- 
traption behind dial sets 
vic in action. 


Page Six 


TITLE CONTEST 


Annie Oakleys for most 
song titles with word 
‘love.’ Contest can be run 
thru newspapers or con- 
testants can fill in names 
on slips of paper sup- 
plied in theatre lobby. 


PLUG ON P. A. 


No need for our telling 
you to have P. A. system 
going at all times plug- 
ging songs out front and 
in auditorium. Also get 
after local bands to play 
songs and plug picture. 


A swell tie-up with local radio 
station would be to invite winner 
and runner-up of amateur hour 
song-fest to sing pic’s songs on 
stage of your theatre. Conductor 
announces this added feature with 
proper mention of pic and play- 
dates. Anne Nagel’s extra-girl to 
star rise would make interesting 
comment here. A little extra per- 
suasion might get ork to play or 
talent to sing “Through the Court- 
esy of Love” and “You On My 
Mind.” Don’t pull your punches 





on this one—make theatre affair something to see and then read all about 


it in the newspapers. . 


.. If you want to run the affair without help 


from radio station, go right ahead! Just announce the fact that you’re 
having an amateur night, promote a few prizes—and let nature take 


its course. 


ANNOUNCERS’ LINE 


“Through the Courtesy of Love” 
is a natural for radio announcers 
who like to give their plugs with 
a little different twist to ’em. F’r 
instance: “We are now going to 
play ‘Through the Courtesy of 
Love’ — through the courtesy of 
the Strand Theatre which 1s now 
showing “Here Gomes Carter!” in 
which the song is featured.” 


ORGANIST PLAYS 


If your organist is still around 
have him play picture’s songs 
while lyrics are flashed on screen. 
Naturally, he gives film big plug 
in spiel that accompanies his play- 
ing of the songs. 


GIRL IN CLUBS 


Might be worth your while to hire 
good-looking girl to make rounds 
of taverns and nite clubs or any 
other place where customers in- 
quire about cover charges to sing 
“Courtesy” song through courtesy 
of your theatre. Wouldn’t be too 


expensive, would it? 


FLORIST TIE-UP 


Local florist might use ‘“‘Courtesy” 
song title as catch line in window 
display. Like — “Through the 
Courtesy of Love we are offering 
this plant, etc., at a special price.” 





Free—Big Window Streamer 





«HOSS ALEXANDER « AN 
GEL» GLENDA FARR 


You see what a swell plug film gets on this window streamer, so 
you'll probably want to get after music dealers immediately to make 
certain they'll all use it. They’re FREE in limited quantities, so 
be sure to see local dealers right away. They’re generally glad to co- 
operate with you, so don’t overlook this tie-up possibility. Streamers 
on order from: 


SAM SERWER, R.C.A. BUILDING, 1250 6th AVE., N. Y. C. 





HERE COMES CARTERS 


EXPLOITATION 


VARIETY OF TIE-UP STILLS 













RAIN CAPE G. F. 408 GLOVES A. N. 23 TOY ENGINES R. A. Pub. A 5 


Our order books show us that more and more exhibitors are going in strongly for store window dis- 
plays, using tie-up stills as part of their show’s exploitation campaign. For “Here comes Carter!”, we 
suggest this new line-up of seventeen specially-posed stills, each featuring a different merchandisable item. 
Although stills feature one item prominently, most of them can be used just as well for several articles. 
Merchants understand the sales value of illustrating their merchandise offers with pictures of outstanding 
screen personalities who mean so much to the film fans. $1.50 buys the entire set of seventeen. Individu- 


ally they are 10c apiece. Order directly from the Campaign Plan Editor, 321 W. 44th Street, New York City. 





PERFUME G. F. Pub. A 97 
* MB? ING ha et = Seales, 6 ERED 


Miss Be NOS 









fs 


POLO SHIRT R. A. 128 EVENING FORMALR.A.132.  AFTERN’'N FORMAL R.A.119. SPORTS COAT R. A. 47 


TOBACCO SHOP TOBACCO SHOP 













CASE AND LIGHTER R.A. 103 eae pS SPrEHN BOLERO, 59 


BEAUTY SHOP TYPEWRITER SHOP 






2 £ 


HAIRDRESS A. N. 9 SUEDE SHOES A. N. 35 PERSIAN LAMB G. F. 600 PORTABLE TYPEW’R G.F. Pub. A128 


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Page Seven 


HERE COMES CARTER! 


ADVERTISING 

















YOULL KNOW 


WHY Gangdom Tried 
to Stop His Broadcasts 


with Bullets! 


WHY the Police Could 
Not Make An Arrest. 
Until He Spilled His Story! 


WHY He Dished the 
Dirt To Wash Up That 
Certain Male Movie Star! 


‘WHY All Hollywood 
Went Haywire at the 


= 6) 6UHEAR: 
“THRU THE. © 
COURTESY OF 
; LOVE” - “YOU ! 
E ON MY MIND” 











by M. K. Jerome 
& Jack Scholl 


no OR 


327 Lines Mat No. 301—30c 





AT LAST!..THE MAN WHO GETS IN , HIS LOWDOWN ON HI-DE-HO IS 
THE LAST WORD WITH A WOMAN! 





THE HOTTEST THING IN RADIO! 


HERE COMES CARTER! 


ROSS oe GLENDA 


ALEXANDER © FARRELL 


ROSS ALEXANDER 
GLENDA FARRELL 


ANNE NAGEL: HOBART CAVANAUGH 
CRAIG REYNOLDS - GEORGE E. STONE 
‘JOHN SHEEHAN - JOSEPH CREHAN 
DENNIS MOORE - Directed by WILLIAM 
CLEMENS - A First National Picture 


Anne Nagel, Craig Reynolds, Hobart Cavanaugh 

George E. Stone, POU CCUELE Joseph Crehan, 

Dennis Moore, Directed by William Clemens 
A First National Picture 








54 Lines Mat No. 208—20c 54 Lines Mat No. 206—20c 


Page Eight 


WATCH HIS SMOKE AS HE 
His radio chatter scatt 
of Hollywood’s high- 
dollar personality batt 


girl he met! No wonder * 


have made him the 


BURNS UP THE AIR WAVES! 


ered the love secrets 
; hatters...and his million- 
y ered the heart of every 
his gags, gats, and gals 
mirth of the nation! 


ADVERTISING 


WITH A SWEETIE ON EACH AR 


HERE COMES CARTER! 


~ ROSS ALEXANDER 


GLENDA FARRELL 


Anne Nagel-Craig Reynolds » Hobart 





ee 
MAND A MILLION DOLLAR CHARM... 


here comes Ross Alexander! 
Hitch your fun-wagon to this’ 
star and see him go to town in... 


Cavanaugh + George E. Stone 
John Sheehan + Dennis Moore 
Directed. by Wm. Clemens 


< THEATRE 


90 Lines 





Mat No. 209—20c 


It's the show that made 
song hits out of: “YOU 
ON MY MIND”, “THRU 
THE COURTESY OF 
LOVE" by M. K. Jerome 
and Jack Scholl 


AT LAST!..THE MAN WHO GETS IN | 
THE LAST WORD WITH A WOMAN! 


..-But he has to be the smoothest 
talker on the air...and the fastest 
worker in Hollywood to do it! Come 
on along and meet Ross...you’re 
going to see alot of him from now on! 


Bi 


eee oo 


ROSS ALEXANDER. 
GLENDA FARRELL 


ANNE NAGEL* HOBART CAVANAUGH 
CRAIG REYNOLDS + GEORGE E. STONE 
JOHN SHEEHAN - JOSEPH CREHAN 
DENNIS MOORE - Directed by WILLIAM 
CLEMENS « A First National Picture 


sepia | 


eR TE TT TSMR eT NY 





218 Lines Mat No. 210—20c 





170 Lines 


Mat No. 211—20c 


Page Nine 


HERE COMES CARTER 


ADVERTISING 





HIS LOWDOWN ON HI-DE-HO IS 
THE HOTTEST THING IN RADIO! 
oe 


es 


Watch his smoke as he burns up the 
air-waves!..and watch him go to town 
in the gay, breezy, livewire role you’ve 
always wanted to see him play! 


. ZZ 
Tow EA. TR 


45 Lines Mat No. 111—10Oc 


with 


ROSS ALEXANDER | ML, 
GLENDA FARRELL 


Anne Nagel + Craig Reynolds 
Hobart Cavanaugh ° George E. Stone 
LU John Sheehan « Joseph Crehan 
song hits out of: f F Me 
= TNT ATT liga Dennis Moore « Directed by William 
UCLA aniaiayam Clemens « A First National Picture 
“OF LOVE” by M. K. 


Jerome & Jack T H E A 


Scholl 





HIS LOWDOWN ON HI-DE-HO IS~x y —— 


THE HOTTEST THING IN RADIO! Y 1 


HERE COMES 
CARTER! 


ROSS ALEXANDER 
GLENDA FARRELL 





114 Lines Mat No. 202—20c 


> ANNE NAGEL: HOBART CAVANAUGH 
CRAIG REYNOLDS - GEORGE E. STONE 
JOHN SHEEHAN - JOSEPH CREHAN 
DENNIS MOORE © Directed by WILLIAM 
CLEMENS + A First National Picture 


27 Lines Mat No. 113—10c 


= 


WATCH HIS SMOKE AS HE BURNS UP THE AIR WAVES! 


Anne Nagel. Craig Reynolds, Hobart Cavanaugh 

George E. Stone, John Sheehan, Joseph Crehan, 

Dennis Moore, Directed by Wiliam Clemens 
A First National Picture 








15 Lines Mat No. 109—10c 
HE’S RIDING HIGH 


. WHEN HE PICKS 
avo SITTING PRET UP THE MIKE, ff 
Alexander make Hol- YOU'LL KNOW. : 
lywood’s face turn why all the worl 


red in this merry tale 
of gags, gats, and 
gals of the air-waves! 


79 Lines Mat No. 112—10c 
Page Ten 


















went haywire when 
he spilled his stuff! 






66 Lines Mat No. 110—10c 


THE TRAILER 


Copy below will give you a good idea of the ‘light- 
ness’ and gaiety of the trailer as a selling medium. 
Clips are on the humorous side . . . but there’s only 
one way to find out all this. The next time you’re 
at the EXCHANGE ask the boys to show it to you 
. . . BECAUSE IT MUST BE SEEN TO BE AP- 
PRECIATED! 


Hot Off The Airwaves 
Comes The Story of The Hollywood 

Radio Gossiper, 
Who Cashed In On Other People's Secrets! 
He's The Bad Boy of Radioland! 
But Wait Till You Get The Inside Story 
Of His Private Life 


In "HERE COMES CARTER !" 





Songs to Keep You Humming! 
Stars to Keep You Laughing! 
"HERE COMES CARTER !" 





The Season's Gayest Comedy! 
"HERE COMES CARTER !" 





Ross Alexander Tops His Grand Performance 
in "China Clipper"! 

Glenda Farrell! 

Anne Nagel Craig Reynolds 

"HERE COMES CARTER !" 

A Keyhole Portrait of Radio's Keyhole 
Gossiper ! 





HERE COMES CARTER! 


PUBLICITY 





(Lead-Off Story) 
Radio’s Secrets 
Revealed in Film 
Coming to Strand 





The tongue is mightier than 
the bullet in a battle between a 
radio seandalmonger and _ gun- 
men in the new First National 
picture, “Here ‘Comes Carter!” 
which is scheduled as the feature 
attraction -at. ther | Afnca sober 
Theatre: “OMS Axtejekanic \Meetaasss 
picture is said to be a melodra- 
matic thriller punctuated by rol- 
licking comedy and snappy dia- 
logue. The action is fast, with 
cumulating suspense that is 
maintained to its smashing cli- 
max. 

Ross Alexander appears first 
as press agent of a movie com- 
pany but is discharged because 
he refuses to resort to bribery to 
get an actor whom he despises 
out of one of his many disgrace- 
ful scrapes. 

Knowing the picture business 
and its characters thoroughly, he 
gets a job as a radio commentator, 
dishing up scandal on the stars 
especially anything concerning 
the sereen player who caused his 
dismissal. 

This leads 


him into trouble 


with gangster friends of the ac- - 


tor who threaten him with speedy 
extinction if he broadcasts cer- 
tain items they think best left 
unsaid. His refusal to “lay off” 
lands him in a serious predica- 
ment. But the police appear and 
in a dramatic gun battle—which 
unknowingly is broadcast over 
the mike—the mobster’s band is 
wiped out. 

Alexander has two leading 
ladies in the film, Glenda Farrell, 
his wise-cracking secretary, and 
Anne Nagel, a _ radio. singer 
whose career he is responsible for 
"Craig Reynolds plays the part 
of the supercilious and crooked 
movie star. Rounding-out a nicely 
balanced cast are Hobart Cavan- 
augh, Norman Willis, George E. 
Stone, John Sheehan and Charles 
Foy. 

The picture was directed by 
William Clemens from the screen 
play by Roy Chanslor. “Through 
the Courtesy of Love” and “You 
On My Mind,” which are sung 
by Anne Nagel in the picture, are 
by M. K. Jerome and Jack Scholl. 


Starlet Wants 
Broadeast Work 
Only for Films 


Anne Nagel, starlet on the 
way to _ full-fledged stardom, 
hopes that. her radio acting will 
be entirely for the motion pic- 
ture camera. 

In “Here Comes Carter!” the 





First National picture which 
which comes to the............ 
theatre.0n win. 6a. » the 21- 


year-old Bostonian sings and acts 
for a radio station. In the story, 
ghe’s a sensational success on 
the air. Yet in real life she has 
never been inside a broadcasting 
station, 

Meanwhile, Anne is doing a 
very good job of being the 
screen’s radio actress—according 
to Ross Alexander, who plays 
her admiring sweetheart in the 
film. 

“Here Comes Carter!” gives 
the lowdown of both radio broad- 
casting and moving pictures. 
Others in the cast include Glenda 
Farrell, Craig Reynolds, Hobart 
Cavanaugh and George E. Stone. 
William Clemens directed from 
the screen story by Roy Chans- 
lor, based on the story by M. 


Jacoby. Music and lyrics are by 


M. K. Jerome and Jack Scholl. 


Know All And Tell All 





Ross Alexander in his latest picture, “Here Comes Carter!”, now 


SHOWING GT UNG we ee ee 


Rests Theatre, plays the role of a 


Hollywood gossip reporter. Court plaster notwithstanding, he picks 
up his mike to shatter gangdom with his chatter while Glenda 
Farrell, his wise-cracking secretary, looks on. 

Mat No. 205—20c 


(Review ) 


‘Here Comes Carter!’ Is 
Unique Comedy of Radio 


Radio Film Combines Thrilling Melodrama With 
Riotous Laughter 


A whimsical take-off on both the radio and motion pic- 
tures, providing thrills and hilarity, will be found in the 
new First National film, ‘‘Here Comes Carter!’’ which was 


shown to enthusiastic audiences at the 


Theatre yesterday for the first time locally. 
The picture concerns the activities of a Hollywood gossip 


reporter and the resulting diffi- 
culties he gets in because of his 
unwillingness to withhold some 
scandalous items on a certain 
sereen star. Incidentally, while 
viewing “Here Comes Carter!” 
one gathers quite a lot of infor- 
mation on movie studios and radio 
broadeasting activities. 

The picture is enlivened by 
catchy .airs written by the fa- 
mous team of M. K. Jerome and 
Jack Scholl and sung by Anne 
Nagel in very good voice, we 
must say, while Ross Alexander 
listens-in. 

Alexander has never appeared 
to better advantage than as the 
movie ex-press agent, who is fired 
from his job because he refuses 
to resort to blackmail to square 
the company’s star, who is mixed 
up in a disgraceful scandal. Turn- 
ing to the radio to dish out gos- 
sip about the players he knows 
so well, he gives a fine portrayal 
of a fast-talking broadcaster who 
doesn’t care whose toes he steps 
on. 

Glenda Farrell gives her usual 
fine performance as a _ smart- 
cracking secretary who knows all 
the answers before they are 
asked, but who, unfortunately, 
can’t help falling in love with 
her boss although she knows her 
chances are practically nil. 

Miss Nagel is the other girl 
who ditches her lover only to take 
him back when his virulent at- 
tacks prove justifiable. A com- 
parative newcomer to the screen, 
having entered pictures by way 
of stage musical comedy, she not 
only has a pleasing voice and 
magnetic manner, but proves her- 
self to be a capable screen ac- 
tress. 





Others who do work worthy of 
comment are Craig Reynolds, 
Norman Willis, George E. Stone, 
John Sheehan and Charles Foy. 

The direction was well handled 
by William Clemens, as also was 
the screen play by Roy Chans- 
lor. The original stor is by 
M. Jacoby. 


Glenda Farrell 
Fastest Talking 
Screen Actress 





Glenda Farrell is the fastest 
talking motion picture actress in 
Hollywood, according to film edi- 
tors assigned to cut “Here Comes 


Carter!”, the First National 
picture now showing at the 
PAAR kph sae theatre. 


Glenda has held this unique 
record for some time, and is 
proud of the fact that she can 
rattle off her lines at a faster- 
moving tempo than any other ac- 
tress on the screen. 

“T attribute what measure of 
success I have had to an exact 
understanding of my _ script,” 
said Miss Farrell. “I run over 
each sequence until I know it 
backwards and forwards. 

“When I know it that well, I 
can spout it out as fast as I 
want to, although I am often 
asked to slow it down a little for 
the sake of others appearing in 
the scene.” 

In “Here Comes Carter!”, Miss 
Farrell finds plenty of opportun- 
ity to flaunt her unchallenged 


(Opening Day Story) 


Thrills and Fun 


In Radio Romance 


At Strand Today 


“Here Comes Carter!”, First 
National’s new sereen drama that 
probes behind the scenes of both 
radio broadcasting stations and 
moving picture studios, comes to 
[Hives Uae cape Urea ater theatre today, 
with Ross Alexander, Glenda Far- 
rell and Anne Nagel in the fea- 
tured ‘roles. 

The picture is said to be 
packed with thrills and rollick- 
ing humor from start to finish. 
The action centers around the 
activities of an ex-press agent 
of a film company who uses his 
knowledge of the movies to 
broadeast scandal and _ gossip 
about the stars. For his attacks 
on a matinee idol who had caused 
his dismissal because he refused 
to help the actor out of one of 
his many disgraceful escapades, 
he is given a terrific beating by 
a band of gangsters. An amazing 
episode entailing a deadly gun- 
fight, — which unknowingly is 
broadcasted on the air—winds up 
the story in a smashing climax. 

Alexander has the role of the 
radio columnist while Miss Far- 
rell and Miss Nagel complete the 
romantic triangle, both being in 
love with him. 

The picture is enlivened by 
eatchy airs written by M. K. 
Jerome and Jack Scholl and sung 
by Miss Nagel, formerly of musi- 
cal comedy fame, and the radio 
trio, “The Three Cheers.” 

Others in the cast include 
Craig Reynolds, Hobart Cavan- 
augh, George E. Stone, John 
Sheehan, Joseph Crehan and Den- 
nis Moore. William Clemeng di- 
rected the picture from the 
screen play by Roy Chanslor, 
based on a story by M. Jacoby. 





New Singing Star 





In lovely Anne Nagel, Warner 
Bros. has a new film personality 
who not only can act but has a 
fine singing voice. She will ap- 
pear opposite Ross Alexander in 
“Here Comes Carter!” the First 
National picture which comes 
tosthe = wae Theatre on... 
Mat No. 103—10c 


ability for saying the maximum 
in the minimum of time. Her 
role is that of the smart-crack- 
ing secretary to Ross Alexander, 
a Hollywood gossip reporter. 

A radio station is the back- 
ground of this fast-moving com- 
edy-drama. Others in the cast 
include Ross Alexander, Anne 
Nagel, Craig Reynolds, Hobart 
Cavanaugh, George E. Stone, Jo- 
seph Crehan and Dennis Moore. 


Glenda Farrell | 





Glenda Farrell, noted wise- 
cracking golddigger of the films, 
has an entirely new role as 
secretary to Ross Alexander, 
the gossiping terror of Holly- 
wood in the... Theatre’s 
new attraction, “Here Comes 
Carter!”, a First National pro- 
duction. 
Mat No. 102—10c 





Anne Nagel Launches 
Born-In-Boston Club 





Anne Nagel, who plays the 
part of a smart cracking radio 
worker in the First National 
picture, “Here Comes Carter!” 
now showing at the......... 
theatre, has launched a Born- 
in-Boston Club among Holly- 
woodites. She has six charter 
members up to date. 

“Boston,” claims Miss Nagel, 
“because of its romantic at- 
mosphere stimulates one’s 
imagination, and imagining 
makes one want to be an ac- 
tress.” 


Ross Alexander 
Saves Scenes By 


Quick “Ad-Libs” 


There’s one tradition of the 
theatre which Ross Alexander 
feels should not be discouraged. 
That’s the good old custom of ad- 
libbing. 

While Ross was before the 
camera with Glenda Farrell in 
a scene for the First National 
picture, “Here Comes Carter!’’, 
NOWeshowane = ab) the... oNeen 
theatre, he was called on to es- 
cort Glenda to a door, remarking, 
“T’ll see you out.” 

All went well up to the time 
Ross had finished speaking the 
line, when he stumbled over a 
carpet. Before the director could 
call “Cut!” the breezy-speech ac- 
tor “covered” with the remark, 
‘Gf I can stay on my feet.” It 
not only saved a scene, but im- 
proved it. 

During the making of another 
scene, Alexander was telling the 
new starlet, Anne Nagel, his 
sweetheart in the picture, how 
much he loved her. Suddenly he 
sneezed. “Caught cold,” Ross ad- 
libbed. “I was up all night think- 
ing about you.” 

Alexander has the role of a 
gossipy radio columnist in “Here 
Comes Carter!”, which gives the 
lowdown on both radio broad- 
casting and moving pictures. 
Others in the cast include Craig 
Reynolds, Hobart Cavanaugh, and 
George E. Stone. 

William Clemens directed from 
the screen story by Roy Chans- 
lor, based on the story by M. 
Jacoby. Music and lyrics are by 
M. K. Jerome and Jack Scholl. 





Page Eleven 


HERE COMES CARTER! 


PUBLICITY 





Ross Alexander 
Gets Frightened 


Before Camera 





Ross Alexander is still fight- 
ing that inferiority complex 
which he acquired the first day 
he arrived in Hollywood and 
stood before the camera for a 
make-up test. This interesting bit 
of information was garnered from 
Ross himself on the set of “Here 
Comes Carter!”, the First Na- 
tional production now showing 
Sb Gts a enncnt cassia theatre. 

“Tt makes me feel just like a 
seven-year-old schoolboy reciting 
‘Gunga Din’ before the Parent- 
Teacher Association,” the actor 
said. 

To combat this mental nervous- 
ness, Ross has just worked out 
a set of resolutions which he 
followed, while working on “Here 
Comes Carter!” 

Accosting strangers on the 
street and asking them for direc- 
tions gave him self-assurance. 
Listening to talking phonograph 
records for hours and hours with- 
out appearing bored was another 
resolution which built-up his con- 
fidence. Thirdly, he tried address- 
ing public gatherings. 

“T didn’t get any invitation to 
talk before a club, so I formed 
one of my own,” he says. 

Alexander has the role of a 
movie press agent and later a 
gossipy radio broadcaster in 
“Here Comes Carter!” which 
combines hilarious comedy with 
dynamic thrills. Others in the 
cast include Glenda Farrell, Anne 
Nagel, Craig Reynolds, Hobart 
Cavanaugh, George E. Stone, Jo- 
seph Crehan and Dennis Moore. 


Actor Is Worn Out 
From Lying In Bed 


Ross Alexander had to spend 
a whole week in a hospital 
bed for the First National 
picture, “Here Comes Carter!”, 
which comes to the 
theatre on : 

“Tf you think it isn’t hard 
to spend day after day in 
bed,” says Ross, “try it your- 
self, especially when you feel 
perfectly well. 

“The fact is, I’m so tired 
out after a day’s work in bed 
that I have to go right home 
and go to bed.” 





Mr. and Mrs. 





Ross Alexander and Anne Nagel 
don’t mind telling the whole 
world that they’re in love in 
this scene from their new pic- 


ture, “Here Comes Carter!” 
which comes to the... 
Theatre on 


Mat No. 104—10c 
Page Twelve 


Coming Events Forecast 





Ross Alexander and Anne Nagel were “reel” lovers while they 
were making the new First National comedy, “Here Comes 
Carter! which is now showing at the__--.--..-------.------. Theatre. 
Then, when the picture was made, Ross popped the question to 
Anne, and now they’re man and wife. 

Mat No. 204—20c 


Ross Alexander Gives A 
Dissertation On Goats 


It’s the Female Goats that Give Milk Says Star of 


“Here Comes Carter!”’ 





By ROSS ALEXANDER 
(Star of the First National picture, “Here Comes Carter 
which comes to the____---------------. theatre on. 22 4) 


po? 


Understand, I am not a final authority on this subject. 
I am just a guy who bought two goats to add the rural 
touch to my domain in the hills of Hollywood. 

I also heard that goat’s milk was good for one. First a 
few notes about the animals. In the matter of smell, the 
female of the species is less deadly than the male. I advise 


Sheer Persistence Wins 


Movie Job For Anne Nagel 


Ambitious Starlet Now Has Featured Lead in 
*““Here Comes Carter!”’’ 


It’s fun to be ambitious, in the opinion of Anne Nagel. 
Not yet twenty-one, ambitious Anne is portraying for 
the sereen the role of a girl with aspiration to sing on the 
radio in ‘‘Here Comes Carter!’’ the Warner Bros. picture 


which comes to the......... 


Neate ON 1. er, oe GG 


Anne early made up her mind that she wanted to be an 


actress. Studying at Notre Dame 
Academy, she was temporarily 
sidetracked into nursing. 

“Then one day I watched a 
girl friend rehearse with a the- 
atrical company in Boston,” 
Anne says, “ and I knew right 
then that I could never be a 
nurse or anything else but an 
actress. 

“So I did what I contend every- 
one should do about his ambi- 
tion. I went into action. I ap- 
plied for a job and with that 
company, and kept on applying 
till they gave me a trial in order 
to get rid of me. Later I did bits 
in other stage plays. 

“Early in 1935 I went to Holly- 
wood, where by following my 
policy of persistence, I landed 
small parts in a half-dozen pic- 
tures. 

“Ambition without planning 
leads merely to discontent. And 
there has to be observation back 
of planning. Well, I noticed that 
a new actress would have her 
best chance at an important role 
in a Western. So I went after the 
job of being Dick Foran’s lead- 
ing lady in ‘Guns of the Pecos.’ 
I got the role.” 


Blue-eyed Anne’s work in the 
Western led to the important 
assignment in “Here Comes Car- 
ter!” In that comedy-drama of 
radio and pictures, Miss Nagel 
is the sweetheart of Ross Alex- 
ander. 

The action in the picture is 
divided between a radio station 
and a motion picture studio, and 
reveals many things going on be- 
hind the scenes. It packs a punch 
in every line—a combination of 
laughs and thrills. Besides those 


already mentioned, the cast in- 


cludes Craig Reynolds, Hobart 
Cavanaugh, George E. Stone, 
Joseph Crehan and Dennis 
Moore. 


Ross Alexander Buys 
Many Tropical Birds 





Ross Alexander, who has the 
featured role in the First Na- 
tional picture, “Here Comes Car- 
ter!”, which comes to the....... 
theatresonic. ...24)..5 , has purchased 
several tropical birds which he 
has added to his fast-increasing 
collection of ornithological speci- 
mens. 

On his ranch at Encino, Alex- 


- ander built an elaborate aviary in 


which he keeps his feathered 
friends. Some of the specimens 


inelude Cardinals, Cutthroats, 
Parrakeets, Cockatoos, South 
American Doves, Love _ Birds, 


Butterfly Finches and Java Rice 
Birds. 


George E. Stone Now 
Life Scoutmaster 





George E. Stone, playing an 
important role in the First Na- 
tional picture, “Here Comes Car- 
ter!”’, which comes to the....... : 
THeaeren ON... rae , has received 
an unusual parchment = scroll 
from Paterson, N. J., written in 
Hebraic characters. Translated, 


it was disclosed as no less than 
a commission as life honorary 
scoutmaster of the Jewish Boy 
Scout Troop No. 1 in Paterson 
which Stone founded 16 years 
ago. 








getting females. Especially if you want milk. 


They are temperamental beast- 
ies, more temperamental than 
any actor. They’re phlegmatic, 
they’re stubborn. They respond 
to argument, persuasion, threats 
and curses very calmly in that 
they do what they please any- 
way. 

The rumor that they diet on 
empty tomato soap cans is a 
canard. My goats turned their ex- 
pressive noses up at this rugged 
diet when I tried it. I don’t ad- 
vise leaving them near the wash 
line where the undies are hung. 
Not that they like pink unmen- 
tionables as a steady diet. It’s 
just for a change when they are 
bored. 

They have the mistaken idea 
that new pastures are the green- 
est. Habitual experimenters, they 
have more ways of leaving the 
grounds to explore new territory 
than Dillinger had. 

The last straw occurred the 
day they vanished and we scoured 
the neighborhood for two hours 
only to find them in the back 
seat of the car in the garage 
looking meditatively at the up- 
holstery. 

You’ve seen goats pulling carts 
at some time or other. Perhaps 
you saw a picture of one of 
mine transporting me about the 
grounds. Don’t believe it. 

She finally consented to pose 
but I felt all along that the 
whole affair had wounded her 
deeply. A moment after it was 





taken, she reclined on the spot 
and fretfully gnawed the har- 
ness in two. 

So you still want to know how 
to milk a goat? 

Step one. Find the goat. This 
is no easy matter as you can see 
from above. 


Step two. Get the milking 
stool. It’s usually in the kitchen 
where the maid has used it to 
reach the top shelf where the 
preserves are. 

Step three. Persuade the goat 
to be milked. This, of course, 
depends upon her. 


Step four. Sit in traditional 
position and proceed as with cow 
except for slight variations which 
you will no doubt discover for 
yourself. The tail won’t bother 
you so you won’t have to tie it 
down with a brick. This makes 
them nervous besides. 


Although obviously an expert 
on goat-milking, Ross is not 
called upon to exhibit his favor- 
ite chore in his latest picture, 
“Here Comes Carter!” Others in 
the cast include Glenda Farrell, 
Anne Nagel, Craig Reynolds, 
Hobart Cavanaugh, George E. 
Stone, Joseph Crehan and Den- 
nis Moore. Music and lyries are 
by M. K. Jerome and Jack 
Scholl. William Clemens directed 
the picture from the screen. play 
by Roy Chanslor, based on a 
story by M. Jacoby. 


Tip For Movie Fans 








Ross Alexander and Glenda Farrell don’t seem to be in a particu- 
larly receptive mood in this bit from “Here Comes Carter!” which 
GOUCG WO: NING oie in rain een sod Theatre 0a ee es And no 
wonder, for John Sheehan, the man with the more stylish head- 
dress, is a member of a gang out to get Ross—but he is terribly 


polite about it all. 
Mat No. 203—20c 


HERE COMES CARTER! 


PUBLICITY 





Ross Alexander Runs Away 
From Home To Be Actor 





Always Has Fought Against Fate Says Star of 
““Here Comes Carter!” 


Ross Alexander is the most cheery and breezy pessimist 


in Hollywood. 


‘“‘Tt’s a strange and puzzling world,’’ declares Ross, who 


has the leading role in ‘‘Here Comes Carter 


i the > inst 


p] 


National ‘picture which comes to’ the... 3%... yj. 2a 


theatre noneer oe are 


only thing one can do about 
Fate is to be aggressive in one’s 
attitude toward her. 

“When yowre mad about some 
particularly vicious blow that 
life has handed you, don’t lie 
down and mope. Put so much pep 
and vigor into your protests that 
your anger gill become a hobby, 
and something refreshing.” 

Learning something of Alex- 
ander’s philosophy of life makes 
it easier to understand why his 
performance in “Here Comes Car- 
ter!” ranks among the best in 
his career. The man he charac- 
terizes, a Hollywood radio com- 
mentator, expresses Alexander’s 
own attitude toward life. 

The opening of the picture 
sees Alexander as publicity man- 
ager of a motion picture studio. 
His denunciation of a star who 
refuses to “do right by” his fam- 
ily leads to Ross’s being fired. 

Ross takes the blow “standing 
up”, and promptly lands a radio 
job as a movie-gossip broadcast- 
er. His continual exposure of the 
star lands him in a street brawl 
with gangsters in which he gets 
much the worse of it. So Ross 
continues his daring broadcasts 
from a hospital bed. 

When his sweetheart, played 
by Anne Nagel, misunderstands 
his motives and leaves him, Ross 
secretly continues to advance her 
career. From that point on, 
troubles attack from all direc- 
tions and Ross fights back. 

Alexander was a boy when he 
first rebelled against Fate. Al- 
though he always wanted to be 
an actor, his parents didn’t agree 
with him. They thought he 
should be an engineer. 

The boy decided to do some- 
thing about the situation when 
he was sixteen. He went to the 
head of the school’s engineering 
classes and said in very certain 
terms that he thought engineer- 
ing was the most boresome of 
human occupations. In fact, he 
became so emphatic that the pro- 
fessor was soon roaring mad, 

“He kicked me out,” explains 
Ross suecinetly. 

The elder Alexanders were 
still adamant. So the rebellious 
son ran away. He hiked and rode 
freights as far as the middle 
west before his father caught 
up with him. 

“Vous. wank,” 
ander. 

So young Alexander went to a 
dramatices school for six months, 
at the end.of which time Blanche 
Yurka discovered him and gave 
him an important role. His re- 
lentless struggle with Fate did 
not end there and Ross continued 
his policy of chopping at ob- 
stacles and going on to the am- 
bitions he could visualize. 

The result is that now Rogs 
has fashioned a life to his lik- 
ing out of rough materials. He 
likes to play vigorous roles such 
as the one he has in “Here 
Comes Carter!” Appearing with 
him in the picture are Glenda 
Farrell, Anne Nagel, Craig Rey- 
nolds and Hobart Cavanaugh. 

Music and lyries are by M. K. 
Jerome and Jack Scholl. 

William Clemens directed from 
the screen play by Roy Chanslor, 
based on a story by M. Jacoby. 


said Mr. Alex- 


_.. “It seems to me that the 


Slays “Em With Talk 


Actor Collects Photos 
Of Side-Show Freaks 





Ross Alexander, who plays the 
role of a radio scandal column- 
ist in the First National picture, 
“Here Comes Carter!”, now show- 


INO cit COs seman theatre, has 
one of the most unique collec- 
tions in the Hollywood film 


colony. 


The actor attends circus side- 
shows and purchases photos and 
banners of the various freaks. 
He now has 216 of them. 








Ross Alexander makes his bid for film stardom in a rapid chatter 
comedy of Hollywood gossip mongers, “Here Comes Carter!”, 


which opens at the... 


TWCOCTC (OMe ee eee eee 


Mat No. 207—20c 





Cavanaugh Has 


‘Drunk’ Role For 
The 101st Time 


Twenty years on stage and 
sereen—and drunk most of the 
time. That’s the record of Ho- 
bart Cavanaugh, now playing an 
important role in the First Na- 
tional picture, “Here Comes Car- 
ter!” which comes to the........ 
theatre on 

The catch is, the whiskey he 
drinks is tea, the gin is water, 
and the wine is grapejuice. 

“For it’s all in the interests 
of art,” explains Cavanaugh, now 
playing his 101st role of drunk. 
“And a man has to be cold sober 
to make a good job of a drinking 
part. You have to know what 
you’re doing because every per- 
son in the audience has done 
some drinking or has seen other 
people intoxicated. 

In “Here Comes. Carter!”’, 
Cavanaugh plays a radio com- 
mentator whose friendship with 
John Barleycorn leads to his re- 
placement one evening by Ross 
Alexander, a discharged press 
agent. “This,” he claims, “just 
goes to prove the folly of drink.” 

The picture gives the lowdown 
on both radio broadcasting and 
moving ‘pictures. The cast in- 
cludes also, Glenda Farrell, Anne 
Nagel, Craig Reynolds, and 
George E. Stone. 

William Clemens directed from 
the sereen story by Roy Chans- 
lor, based on the story by M. 
Jacoby. Musie and lyries are by 
M. K. Jerome and Jack Scholl. 


Actor Learns 
To Broadeast 
For Film Role 


If the Literary Digest should 
conduct a survey to find Amer- 
ica’s Number One radio program 
listener, Ross Alexander would 
undoubtedly lead the field. 

When he was east for the role 
of a radio columnist in “Here 
Comes Carter!” the First Na- 
tional picture which comes to 
thesjenes anne PHeAaAtTe OMe te ; 
Ross spent his evenings for sev- 
eral weeks “listening in” on the 





more important coast-to-coast 
programs. 
Although Ross has been a 


member of the acting profession 
for quite a number of years, he 
found that it required no little 
extra study in diction to be able 
to imitate a radio announcer. 

In addition to listening in, 
Ross made electrical transcrip- 
tions of some of the best pro- 
grams in order that he may play 
them over and over again until 
he learned the announcer’s style 
by heart. 

“Here Comes Carter!” takes 
you behind the scenes of a big 
broadeasting station and a movie 
studio and combines riotous com- 
edy with melodramatic thrills. 
Others in the cast include Glenda 
Farrell, Anne Nagel, Craig Rey- 
nolds, Hobart Cavanaugh, George 
E. Stone, Joseph Crehan and 
Dennis Moore. 

Music and lyries are by M. K. 
Jerome and Jack Scholl. William 
Clemens directed. 


Glenda Farrell Discusses 
How To Snare The Boss 


But She Doesn’t Follow Her Own Advice in 
‘Here Comes Carter!’’ 


Glenda Farrell, now playing the role of seductive secre- 
tary in ‘‘Here Comes Carter!’’ the Warner Bros. picture 


whens Gomes tO Theses... . 


ei te Theatre has some 


definite ideas about how to be a secretary. This is her sixth 
role as a secretary so she knows something about it. 


‘“Every secretary ought to be Irish and German, 


Glenda. “German to be methodi- 
cal—and Irish to keep things in- 
teresting.” 

“That,’ she added 
wink, “is what I am.” 

“Every secretary should weigh 
115 pounds, my weight. She 
should act nonchalant, men don’t 
like secretaries who take them- 
selves seriously. She should laugh 
at the boss’ jokes, and _ she 
shouldn’t take over ten seconds 
to say anything. 

“One thing, however, I would 
never be a secretary to a bald- 
headed man. I wouldn’t ever get 
my work done, for I can’t keep 
my eyes off a bald spot. 

“Some office girls think that 
they can build up reputations for 
themselves by wisecracking. Mat- 
ter of fact, nothing annoys a 
man more than a woman who 
says smarter things than he can 
think up himself. The best bet 
is to be what is called in vaude- 
ville a ‘feeder’,—give the boss 
starts which he ecan ‘top.’ 

“And above all, don’t be 
‘orand.’ Men like girls who are 
informal, friendly, frank. 

“Never try to ‘teach’ your boss 
anything. And don’t admit that 
you know so much that he can’t 
have the masculine joy of ex- 
plaining things. 

“In regard to social matters, 
never play bridge with your 
boss.” 

Glenda Farrell paused. Direc- 
tor William Clemens had ealled 
that Ross Alexander, her boss in 
“Here Comes Carter!” was ready 
to give dictation. 

“T don’t really know stenog- 
raphy,” Glenda confessed. “When 
Ross dictates, I annoy him by 
making funny pictures of him in 
my notebook. 

‘But, about advice to stenog- 
raphers, any secretary who takes 


with a 


Courtesy of Love 





Ross Alexander and Anne Nagel 
introduce “Thru the Courtesy 
of Love,” a new song hit in the 


First National picture “Here 

Comes Carter!”, now showing 

Cth eos See WEES Theatre. 
Mat No. 105—10c 





? says 





the advice I’ve just offered won’t 
work in an office long. She’ll 
marry the boss.” 

Miss Farrell doesn’t follow her 
own advice in “Here Comes Car- 
ter!” She’s a wise-cracking sec- 
retary and that’s probably one 
of the reasons she loses out to 
Anne Nagel. 

The picture contains hilarious 
comedy spiced with thrills. 
Others in the cast include Craig 
Reynolds, Hobart Cavanaugh, 
George E. Stone, Joseph Crehan 
and Dennis Moore. Musie and 
lyrics are by M. K. Jerome and 
Jack Scholl. William Clemens di- 
rected the picture from the 
sereen play by Roy Chanslor, 
based on the story by M. Jacoby. 


Picture Actor 


Would Like To 
Get A New Face 


Hobart Cavanaugh, who plays 
a featured role in “Here Comes 
Carter!”, the First National pic- 
ture now showing at the 
theatre, says he has gone through 





life being a personification of 
the little guy in political car- 
toons who is always labeled 


“John J. Taxpayer” or “Mr. Av- 
erage Citizen.” His average 
maws face gets him into a lot 
of trouble. 

The comedian is always being 
mistaken for someone else. Hard- 
ly a day passes throughout the 
week that some total stranger, 
meeting him around the lot or 
on the Hollywood streets doesn’t 
come up to him, slap him soundly 
on the back, and say: 

“Well, if it isn’t old Joe Snod- 
grass. Where have you been 
keeping yourself, you old horse- 
thief?” 

Whereupon the “horse-thief” 
hag to do a lot of explaining to 
convince the enthusiastic strang- 
er that he isn’t Joe Snodgrass, 
or even a relation of that gentle- 
man. 

“Here Comes Carter!” takes 
you behind the scenes of a big 
broadeasting station and com- 
bines riotous comedy with melo- 


dramatie thrills. Others in the 
cast include Ross Alexander, 
Glenda Farrell, Anne Nagel, 
Craig Reynolds, George E. Stone, 
Joseph Crehan and _ Dennis 
Moore. 


Musie and lyrics are by M. K. 
Jerome and Jack Scholl. Wil- 
liam Clemens directed from the 
sereen play by Roy Chanslor, 
based on a story by M. Jacoby. 


Actress Sings Love 
Song Eight Times 





Anne Nagel had to sing “You 
On My Mind” to Ross Alexander 
eight times for “Here Comes Car- 
ter!”, the First National pic- 
ture which comes to the.... 
theatre Oneecoe Macias. 

Two times she sang for long 
shots, twice for medium shots 
and four times for close-ups. And 
that’s not counting rehearsals. 


Page Thirteen 


HERE COMES CARTERS 


PUBLICITY 











Annoying The Neighbors 


Ross Alexander and Glenda Farrell go in for some “operatics” 


while making 


“Here Comes Carter!”, 


now showing at the 


Bie EA at SEES) NO Theatre. No doubt they’re singing some of the 
songs from the picture. Its Harry Seymour, dialogue director, 
who is obliging with the very excellent piano playing. 

Mat No. 201—20c 


Glenda Farrell Refuses 
To Clown Off Film Set 


But Friends Expect Lead in “Here Comes Carter!” 
To Be Always Wisecracking 


‘“‘You must come to my party tonight, honey. And be 
sure and think up some funny things to say. Dinner will 


be at eight.’’ 


When Glenda Farrell, now appearing at the 
First National picture, 


Theatre in the 


‘“‘Here Comes 


Carter!’’ is requested to attend a party or a reception of 


some kind, she is usually asked 
in the above manner. When she 
arrives she is led into the center 
of activities and told to be 
funny. 

This irks the comedienne in no 
uncertain terms, for, as funny as 
she is on the screen, she dislikes 
the idea of carrying her particu- 
lar brand of humor into her pri- 
vate life. She is naturally timid 
and hates the idea of being a 
“show off” of any type. 

“If I could just be myself at 
parties I’d be a lot happier,” says 
Glenda, “but they won’t allow 
me. I’m Glenda Farrell, the hard- 
boiled, wise-cracking little moll 
of the screen, and if I don’t play 
the part in private life, I imme- 
diately become a social outeast. 

“They expect me to answer 
every query with ‘Oh, Yeah!’ I 
am supposed to insult other 
guests with flippant remarks, spill 
soup in their laps, say ‘dese’ 
instead of these, have a scream- 
ingly funny answer for any ques- 
tion, wear gaudy dresses, and 
chew gum when I’m not talking 
—which is hardly ever. 

“It never seems to enter their 
heads that after doing this all 
day in a picture I would like to 
act like a normal person in my 
off hours. They would never 
think of asking a Shakespearean 
actor to act out his favorite 
scene from ‘Hamlet.’ Yet they 
never hesitate to ask me to keep 
them rolling on the floor with 
up-to-date wisecracks and funny 
stories. 


“When I try to be myself and 
appear as a normal, fairly intelli- 
gent female, they think I’m put- 
ting on an act and accuse me 


Page Fourteen 





of being upstage. Such is the re- 
ward of being a screen comedi- 
enne.” 

Glenda has the role of a wise- 
cracking secretary in “Here 
Comes Carter!” She is cast as 
a flippant person who knows all 
the answers and when to give 
them. 

“And when my friends see the 
picture,’ says Glenda, “they’ll 
say: ‘Oh, there’s Glenda Farrell 
again. We must ask her over for 
dinner some night real soon. 
She’ll be so much fun for Uncle 
Herman and his rheumatism’.” 

Miss Farrell is the rival of 
Anne Nagel for the love of Ross 
Alexander in “Here Comes Car- 
ter!” which combines hilarious 
comedy with thrills. Craig Rey- 
nolds, Hobart Cavanaugh, George 
E. Stone, Joseph Crehan and 
Dennis Moore are also in it. 

Music and lyrics are by M. K. 
Jerome and Jack Scholl. William 
Clemens directed the picture 
from the screen play by Roy 
Chanslor, based on a story by 
M. Jacoby. 


Thinks Nursing Makes 
Good Movie Training 





Nursing is excellent training 
for acting, according to Anne 
Nagel, currently teamed with 
Ross Alexander in “Here Comes 
Carter!”, the First National pic- 
ture now showing: at the........ 
theatre. 

Anne ought to know, for she 
studied nursing at Notre Dame 
Academy in Boston. 


Glenda Farrell 
Throws Scare In 
Ross Alexander 





Ross Alexander went through 
a harrowing experience in a 
scene for “Here Comes Carter!” 
the First National picture which 
CODES LO stNO ger sear teae theatre 
The shot in- 
volved Glenda Farrell’s handing 
two pills to Ross, who was lying 
wounded in a hospital. 

Glenda arranged a “rib” with 
Director William Clemens, so the 
director did not stop the scene 
as he was supposed to do when 
the pills had been received. 

The camera rolled on while 
Ross looked at the pills. Always 


good at ad-libbing, Ross stalled, 


complaining to Glenda that he 
didn’t like to take pills. Glenda 
wouldn’t help him out and Clem- 
ens didn’t say “Cut.” So Ross 
swallowed the pills. 

When the director ended the 
scene, Alexander jumped out of 
bed, yelling: 

“What was in those pills?” 

The helpful Miss Farrell pro- 
nounced various long medical- 
sounding words and ended up by 
saying that they were chemical 
dynamite and would probably 
send the star to a real hospital 
bed. 

It took Director Clemens’s as- 
surance that the pills were really 
nothing but bread erumbs to 
quiet Alexander. 

In “Here Comes Carter!” which 
combines hilarious comedy with 
thrills, Alexander plays the role 
of a radio scandal columnist who 
is put on the spot by gangsters 
because the gossip he ‘reports 
isn’t to their liking. Others in 
the cast include Anne Nagel, 
Craig Reynolds, Hobart Cavan- 
augh, George E. Stone, Joseph 
Crehan and Dennis Moore. 

Music and lyries are by M. K. 
Jerome and Jack Scholl. William 
Clemens directed the picture 
from the screen play by Roy 
Chanslor, based on the story by 
M. Jacoby. 


Glenda Farrell’s Home 
Similar To Movie Sets 





“What a beautiful room! It 
looks just like a movie set!” 

Such ig the remark generally 
made by the average visitor to 
Glenda Farrell’s North Holly- 
wood home. Glenda’s rooms are 
furnished in exquisite taste, the 
furniture and works of art being 
copies of similar objects used in 
dressing the sets in which Glen- 
da has worked. 

When Miss Farrell sees a par- 
ticularly attractive decorative 
piece on her set she checks with 
the property man or rental de- 
partment and finds out where it 
came from. Then, if a like piece 
is obtainable, Glenda secures it 
for her home. 

Glenda igs playing the role of 
a wise-cracking radio secretary 
in the First National picture, 
“Here Comes Carter!”, now show- 
ing atthe. ose a eae theatre. 


Actor Gives Bellboy 
Chance On Stage 





George E. Stone, who has an 
important role in the First Na- 
tional picture, “Here Comes Car- 
ter!”, now showing at the...... 
theatre, got his start as an actor 
while working as a bellboy in 
the Lambs Club, New York. 

The Lambs, an aggregation of 
actors, was frequented by the 
outstanding stars of the day. One 
of them, William Desmond, took 
a shine to Stone and engaged 
him. The boy has been going 
great guns ever since. 





GLENDA FARRELL 





Making her stage debut at the 
age of seven as Little Eva in 
“Unele Tom’s Cabin,’ Glenda 
Farrell has been in theatricals 
ever since, with occasional pauses 
when a youngster for educational 
purposes. 

Born in Enid, Oklahoma, she 
spent most of her life in a trunk 
before she began her film work. 

She was a member of the Bris- 
sac Stock Company of San Diego, 
the Morosco Company of Los 
Angeles and the Aleazar in San 
Francisco. From there she went 
to Broadway where she played 
in many successes. 

Her last stage role 
“Life Begins,” and she 
lected by Warner Bros. to play 
the same part in the picture. 
This brought her a long term 
contract. 


was in 
was Sse- 





Her more recent pictures in- 
clude “The Law in Her Hands,” 
“Snowed Under,” and “Miss Pa- 
cific Fleet.” Her current produc- 
tion is “Here Comes Carter!”, 
which=comes tosuhes. jee es 
theatre one ve. 


Glenda Farrell Wears 
Spinning Top Hat 





Glenda Farrell, who plays the 
role of a wise-cracking secretary 
in, the First National picture, 


“Here Comes Carter!”, which 
COMPOSI MUON CNO%arec, hae: theatre 
OMG carer ess , has a new style in 
millinery. 


She introduces a hat that re- 
sembles a spinning top. It’s made 
of mulberry-colored crepe, small 
and close-fitting as a skull-cap, 
and has a whirl of matching net 
that cireles about first into a 
tiny front brim, and then upward 
around her head until it finishes 
in a high point on top that Glen- 
da ealls “ridiculous but utterly 
chic.” 


Carter Is Here 





In “Here Comes Carter!’’, Ross 
Alexander is a radio reporter 
whose revelations makes Holly- 
wood’s face turn red. This merry 
tale of gags, gats, and gals is 


Oty CNG: eer en ee Theatre. 


Mat No. 101—10c 


ROSS ALEXANDER 





Born in New York City, July 
27th, 1907, Ross Alexander at- 
tended the Brooklyn Model 
School and Erasmus Hall. At six- 
teen he went on the stage, play- 
ing stock in Boston, Mass., and 
later in Louisville, Ky. 

His first Broadway play was 
“Enter Madame.” 


Ross 
Alexander 
Mat No. 106 
—10c 





He made his bow on the screen 
with “Gentlemen Are Born” and 
recently played in “Hot Money,” 
“Brides Are Like That,” and 
“Captain Blood.” 

His current production is “Here 
Comes Carter!”, which comes to 
COM ets ae theatre on... ts 


ANNE NAGEL 





Anne Nagel was born Anna 
Dolan in Boston, Mass., Sept. 20, 
1915, but changed the Dolan to 
Nagel, the name of her step- 
father, a well known producer of 
technicolor featurettes. Later she 
changed the “a” to “e” in her 
Christian name on the advice of 
a numerologist. 


Anne 
Nagel 
Mat No. 108 
—10c 





After graduating from Notre 
Dame Academy in Boston, she 
joined the Shubert Players and 
appeared in the musical com- 
edies. 

In 1935 she went to Hollywood 
with her father, appearing in a 
number of films under his direc- 
tion. 

Her more recent pictures are 
“Hot Money,” “China Clipper,” 
and her current film, “Here 
Comes Carter!”, which comes to 
LLNS) ae ae theatre on si.. .< iss 


CRAIG REYNOLDS 





Craig Reynolds exemplifies an- 
other local boy making good, he 
having been born at Anaheim, 
Calif., near Hollywood. He at- 
tended grammar school in Los 
Angeles, where he was a member 
of the football, baseball and ten- 
nis teams. 

After graduating from high 
school he turned to the stage, 
making his debut in the Drama 
Art Workshop, a little theatre of 
Los Angeles. 

His picture career started with 
Evelyn Knapp in “Perils of 
Pauline,” a serial. 

Reynolds’ more recent pictures 
include “Guns of the Pecos,” 
“The Golden Arrow,” and “Times 
Square Playboy.” His current 
production is “Here Comes Car- 
ter!”, now showing at the....... 
Theatre. 


HERE COMES CARTERS 


EXPLOITATION 


2 SWELL NATIONAL 


TIE-UPS 





25,000 Ronson Dealers 
Ready To Plug Picture 





Twenty-five thousand jewelers, department stores 
and tobacco shops—all Ronson dealers—are being 
enlisted in a national tie-up campaign with Ronson 
lighters. It’s just another example of the kind of 
sales help Warner Bros. are always trying to land 
for exhibitors. 

Here’s what Ronson will do for this picture: 

1. Instruct dealers to cooperate with you. 

2. Distribute dealer window displays which give the film 
a nice plug. (Sorry, the art work was not available to 
reproduce here as we go to press, but illustration shows 
the still which will be used in the displays, besides 
other plug copy.) 

3. Furnish a special tie-up advertising mat to dealers. 
For information as to your local dealers, contact 

THE ADVERTISING MANAGER 


ART METAL WORKS 


ARONSON SQUARE NEWARK, NEW JERSEY 


New RCA Campaign 
Opening In Key Cities 





Coad tH flee eS, Too — 
THEY TELEGRAPH THE MODERN WAY 


“VIA RCA 


TO ALL THE WORLD...BETWEEN IMPORTANT U.S. CITIES 


BALTIMORE | 
BOSTON 

- CHICAGO 
DETROIT 

LOS ANGELES 
NEW ORLEANS 
NEW YORK 
PHILADELPHIA 
SAN FRANCISCO 
SEATTLE 
WASHINGTON 































ROSS ALEXANDE ___GLEN 
“HERE COMES CARTER!” 





Exhibitors in principal key cities should take ad- 
vantage of this brand new tie-up being tried out 


for “Here Comes Carter!’’ All RCA branch offices 


will be supplied with illustrated display cards 
spotted in attractive frames for their windows. 
They’ve all been instructed to co-operate with you 
to the limit. Of course you can supply these branch 
offices with other plug stills to heighten the effect. 
Sorry we can’t make this tie-up available through- 
out the nation for this picture—but it’s coming. 
If there is an RCA branch in your city, just step 
around and GET STARTED ON THE TIE-UP NOW. 
You'll find dealers only too glad to help, and you'll 
probably be able to get a swell break from them 
on this picture. 





YOUR BANNERS .. . 




















& NOVELTIES 


| MICROPHONE | 








Illustrated on the left is a novel microphone 
which should go over big with the adults as 
well as the youngsters. Strip of tissue paper 
covers the center so that microphone can be 
used to sing or hum through. Made of heavy 
stock, size 242” x 6”, prices are 500— 
$3.75; IM to 2M—$6.75 per M; 3M to 
4M—$6.25 per M; 5M or over—$6.00 per 
M. Prices include imprinting. 





THRU THE 
COURTESY or LOVE 


Through the Courtesy 






STRAND 
Theatre 





Then see 
The Mirth of 2 Natio: 


a Nation 
“HERE COMES 
CARTER” 





ASS ALEXANDER 
GLENDA FARRELL 


DOORKNOB 
HANGER 








PENNANTS with letters sewed on come four in a 
set as illustrated. Price is $4.00 per set. 


BURGEE is made of 
colored duck and avail- 
able in two sizes — 
20 304-5 Oe rand 
24 -xe36)——1 5c: 


Banners shown above may be rented. Quotations will be gladly given on request. 


M. LIBERMAN 


320 WEST 46th STREET, NEW YORK CITY 
1630 W. WASHINGTON BLVD., LOS ANGELES 1018 S. WABASH AVE., CHICAGO 








Right is a clever doorknob GueNon rennet 
hanger which is printed on a 
heavy stock, size 3” x 7”, and 
priced at $6.00 per M including / (THEATRE sno DATE) 
imprint. SEES 





Order directly from 


ADVERTISING NOVELTY SERVICE 


102 GREENWICH STREET NEW YORK CITY 


Page Fifteen 






































































































INSERT CARD 





SLIDE 


6-SHEET 





“THE CHOKE’S ON YOU” 
(Broadway Brevities Series) . 
Another ‘“‘Joe Palooka’’ hit 
with all of the famous car- 
toon strip characters. 


(20 minutes—No. 2008) 


“HARRY RESER AND ES- 
KIMOS”’ (Melody Master 
Series). Sizzling rhythm in 
a beautiful northland set- 
ting. 


(9 minutes—No. 2502) 


“SAY IT WITH CANDY” 
(Broadway Brevities Series). 
Huge cast of star names in- 
cluding Virginia Verrill, 
John Fogarty, Muriel Martin, 
and The Buccaneers make 
this a swell musical short. 


(20 minutes—No. 2011) 


6-SHEETS 
DSTO Oia: sta, sedapscens Pipe tetenssss estes 75¢e each 
TOROS WAS Rs Cos ee oe 70¢ each 
20 and over ee Beas aE ORT PR 65¢c each 


NOR AOA cccteceee i eerees, tawicedacseihimeneed 40¢ each 


TEBOW AGI Tons oc ereraenecec os stteas cettaeese 15¢ each 
FOPREO: NGO. Res vss-c dostonreme yer athe csbossie 13¢ each 
MOO 4 FANG OVER: discs ictascecdecececssseobaseee lle each 





Vt yA QR Os ee a clave lasastauen sas os each 
50° £0..199 testscncae ‘ each 
100 and over each 








PRICES 


(These prices apply to the U. S. only ) 


HERE COMES CARTER! 


ACCESSORIES: # 


SELECTED VITAPHONE SHORTS 


“AN OUNCE OF INVEN-. 


TION” (Vitaphone Novel- 
ties Series). These unusual 
and sometimes practical in- 
ventions of Ray Gross will 
make any audience laugh. 


(10 minutes—No. 2702) 


“THE SUNDAY ROUND- 
UP” (Broadway Brevities 
Series). Dick Foran, the pop- 
ular singing cowboy, is 
starred with Linda Perry and 
Jane Wyman providing the 
love interest. 


(20 minutes—No. 2001) 


‘‘MILK AND MONEY’’ 
(Looney Tunes Series) . Con- 
tinuing the adventures of 
Porky Pig, this time as a 
milk man. 


(7 minutes—No. 2801) 


LOBBY DISPLAYS 


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(8 in set—colored) 


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Stills. avi aeieiilsLceseeere eens 10¢ each 
Midget Window Cards...........00: 4c each 


INSERT CARDS 


PND DER oss, cease sovacnacbeenanees tee adacs 25¢ each 
QD! CO AD ei accthdavsdascabaneucans tice otessnn 22¢ each 
5Of HG QOF oie as avelisenests casa eed 20¢e each 


LOO ARAUVOVERUMAILWE cas sass.deormeaees 


TABLOID HERALDS 


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5M: And: NONCI Me iiseccodeaes $1.75 per M 





























1-SHEET 





WINDOW CARD 


~ 











WATCH HIS SMOKE AS HE BURNS UP THE AIRWAVES! 
His radio chatter shattered the love secrets of Hollywood’s high- 


hatters ... 
every girl he met! 


EXTRA-PRIVATE 
SECRETARY 





GORGEOUS GLENDA plays 


Rapid-Fire Ross’ smart-cracking 


‘Secretary! She wouldn’t take dic- 


tation from any man... except 


her breezy boss! 





and his million dollar personality battered the heart of 


Kent Carter, King of 


role he’s ever had! 


gossip reporter and the resulting 
difficulties he gets in because of 
his unwillingness to. withhold 
some scandalous items on a 
certain screen star. Incidentally, 
while viewing “Here Comes Car- 
ter!” one gathers quite a lot of 
information on movie studios and 
radio broadcasting activities. 


The picture is enlivened by 
catchy airs written by the famous 
team of M. K. Jerome and Jack 
Scholl and sung by Anne Nagel 
in very good voice, we must say, 
while Ross Alexander listens-in. 


Alexander has never appeared 
to better advantage than as the 
movie ex-press agent, who is fired 
from his job because he refuses 
to resort to blackmail to square 
the company’s star, who has got 
into a disgraceful scandal. Turn- 
ing to the radio to dish out gos- 
sip about the players he knows 
so. well, he gives a fine portrayal 
of a fast-talking broadcaster who 
doesn’t care whose toes he steps 
on. 


HERE COMES CARTER! 


with 


ROSS ALEXANDER 


GLENDA FARRELL 


ANNE NAGEL + CRAIG REYNOLDS 
Hobart CAVANAUGH: Dennis MOORE 


GEORGE E. STONE + JOHN SHEEHAN 


JOSEPH CREHAN 


Directed by WILLIAM CLEMENS 





A FIRST NATIONAL PICTURE 


Keyhole Peepers ! 


The laugh-loaded lowdown on Hollywood’s high-hatters 
is to be found in this fun-flooded film—with Ross Alexander 
burning up the airwaves in the gayest, breeziest, livewire 


The picture concerns the activities of a Hollywood 


Others who do work worthy of 
comment are Craig Reynolds, 
Norman Willis, George E. Stone, 
John Sheehan and Charles Foy. . 

The direction was well handled 
by William Clemens, as also was 
the screen play by Roy Chans- 
lor. The original story is by 
M. Jacoby. 


Glenda Farrell gives her usual 
fine performance as a smart- 
cracking secretary who knows all 
the answers before they are 
asked, but who, unfortunately, 
can’t help falling in love with 
her boss although she knows her 
chances are practically nil. 


Miss Nagel is the other girl 
who ditches her lover only to take 
him back when his violent at- 
tacks prove justifiable. A com- 
parative newcomer to the screen, 
having entered pictures by way 
of stage musical comedy, she not 
only has a pleasing voice and 
magnetic manner, but proves her- 
self to be a capable screen ac- 
tress. 


into knots . 








CHE GOMES CARTER 


New Radio Film Combines 
Romance, Thrills, Laughs ! 


Ross Alexander Goes To Town As 





JUST WAIT’LL YOU HEAR 
Ross Alexander and Anne Nagel 
sing these two new swell hit- 
tunes that are topping the song- 
hit parade! Tune in your ears 
for: “You On My Mind” 

and “Thru The Courtesy Of 
Love” by M. K. Jerome and Jack 
Scholl. 








HE’S THE HOTTEST THING——IN RADIO but this sweetie- 


pie’s love knocked him cold! 


His breezy chatter tied the airwaves 


.. but he was tongue-tied when his sweetie tied his tie! 


Scanned from the United Artists collection at the 
Wisconsin Center for Film and Theater Research, 
with support from Matthew and Natalie Bernstein. 





for Film and Theater Research 


http://wcftr.commarts.wisc.edu 


MEDIA 
HISTORY 


DIGITAL LIBRARY 





www.mediahistoryproject.org